Rob Sherwood I'm Rob, a computer nerd with a business head and a creative side.

Software, servers and open source. In plain English.

I've spent over 25 years building and running systems for businesses.

I co-founded Dev Partners with Jason Wheeler in 2008, and later founded Adept Data Services. This is where I write about what I've learned, and where you can get my help with your servers.

The businesses I run

  • co-founder

    Dev Partners

    Custom software and Shopify development from Gravesend. Systems that do the boring bits, built by the people who answer the phone. Jason and I started it in 2008.

  • founder

    Adept Data Services

    Subscription and circulation software (Avio and Adeptis) and a UK bureau team for publishers. Built on years at the big subscription bureaux.

Between them, and in my years at the subscription bureaux before that, I've worked on systems for Telegraph Media Group, Hearst, CDS Global, AX Paris and Chi Chi London, and on circulation for titles like the Financial Times and The Economist.

What I know about

  • Building software

    Dev Partners builds custom systems and Shopify stores: mostly PHP and Laravel, with integrations into NetSuite, Peoplevox, Xero and FreeAgent. Shopify Select Partner. We use AI coding tools every day, with a senior developer checking every line.

  • Running servers

    I started out as a UNIX sysadmin and never really stopped. Linux, AWS, Cloudflare, backups and security, for businesses that would rather not think about any of it.

  • Publishing data

    Subscriptions and circulation, from my bureau days at WDIS, Optima and CDS Global to Adept's own software, Avio and Adeptis.

  • Open source

    Proven tools with no per-user fees and no lock-in. I review the alternatives to the big subscription tools, honestly, including when to stick with what you have.

Sound familiar?

  • Your developer left

    They set up the server and moved on. Now nobody knows how it works, or who has the passwords.

  • You built it with AI

    It works, people are using it, and you're not sure what's under the bonnet. Fair enough. Most people aren't.

  • You need software built

    A system that fits how your business works, a Shopify store, or two systems that should talk to each other.

how-i-help

How I help

I sort out your infrastructure. Check it, fix it, run it, look after it. Plus help in an emergency and advice when you need it.

I do this work myself, through Dev Partners.

  1. Check it

    Find out what you have, what state it is in and what it costs.

  2. Fix it

    Patch, harden, tidy up and move off old systems.

  3. Run it

    Proven open-source tools, set up and hosted for you.

  4. Look after it

    Monthly care so problems get caught early.

  5. Emergency

    Help when you have been hacked.

  6. Advice

    A second opinion, a plan, or someone to oversee a project.

Why me

  • Over 25 years of keeping systems running

    I've built and run systems for businesses of every size, from independent retailers to national publishers.

  • One person who takes ownership

    You deal with me from start to finish. No account managers, no being passed around, no "that's not my department".

  • Open source first

    Proven tools with no per-user licence fees and no lock-in. Your data stays yours.

  • Plain English, small steps

    I explain what I find and what I'd do, so you can decide. Agile Foundation certified, so work happens in small, visible steps.

Rob has done an excellent job managing the server-side setup for my website, including pointing the old domains to the new site and setting up redirects to ensure existing links and Google traffic continue to reach the right place. I’m extremely pleased with the work he’s carried out. His communication has been excellent throughout, and he explains everything clearly, making even the more technical aspects easy to understand. Professional, knowledgeable and reliable, I wouldn’t hesitate to recommend Rob and his services.

Neil Haynes, Haynes Guitars

Latest writing

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Open-source alternatives

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Plain-English guides

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